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Videos
Digital forensics
Combining digital forensics with traditional research to develop deep insights into target audiences.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
Videos
Blink of an eye
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
Research papers
Data combo
In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
November 18, 2016
Research papers
Datactionable!
In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
November 18, 2016
Research papers
The power is in the mix
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...
Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
Research papers
Getting closer to in the moment insights generation
Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....
Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg
Company: Netquest
September 22, 2016
Videos
The power is in the mix
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...
Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016
Videos
